Ecommerce websites are highly competitive, and attracting the right customers is crucial. If a customer is required to go through too many steps or experiences a poor navigation experience they will leave your site without buying anything. These mistakes in ecommerce design are simple to avoid when you plan your website properly and understand how users will navigate your site.
One of the biggest design mistakes that people commit is not using high-quality images on their product pages. A bad picture can kill the entire sales opportunity for your website. This is why it is important to use an experienced photographer to take your product photos, and make sure your images are large enough to showcase the details of your products.
Another error that people make is not creating uniform layouts for their pages. Different page layouts can confuse users and make the website look unorganized. It is important to create an overall design plan and ensure that every page follows the same pattern.
Additionally, many people forget to include contact information on their online websites. This is a major error because it makes the website look unprofessional and may cause potential customers not to believe the business. Your contact information should be easily accessible on your website, to allow customers to contact you with any questions.
Avoiding these e-commerce design mistakes can lead to more positive customer experiences and increase sales. Follow these easy steps to ensure that your ecommerce site is user-friendly and converts visitors to customers.